Question: How many days does it take to make a label change?
Answer: 198
198 days. That’s more than 6 months. That’s more than 28 weeks. In fact, if you want to get deep in the weeds, that’s 4,752 hours!
Phew, that’s a lot of time. It’s also a real problem.
In today’s on-demand society, your consumers want their product now, not 198 days from now. The longer they wait, the more likely they are to get a product similar to yours from a competitor.
Stating the obvious, if you don’t want to lose consumers, you must execute label changes in far less than 198 days.
To make label changes in 198 days a thing of the past, you must take a long, hard look at your label and packaging artwork approval process.
Let’s look at how to pick up the pace.
Ban Label & Packaging Artwork Approvals from the Inbox
Why are label and artwork packaging approvals such a time-consuming process?
For one, many teams rely heavily on email and even IM to communicate. And while these systems have numerous benefits, the truth is they hurt more than they help.
How? Here are a few ways emails and IM can sabotage your approval cycle:
- Scouring email threads and IM chats to track down approvals is time-consuming and messy.
- Understanding who needs to approve what is often unclear.
- When deadlines are assigned via email, there’s no automated reminder system for approvals.
- Manual processes are needed to track approvals, due dates, and issue reminders
The result – unhappy stakeholders and last-minute edits, both of which can derail your project’s success and add days to your cycle time.
If you often find yourself in similar label and packaging artwork “approval pickles,” you’re not alone.
There's a Better Way
Stop digging through emails and hunting down feedback.
Savvy teams remove approval processes from email and instant messengers and implement an automated workflow management solution.
Life Sciences, Pharma and Consumer Goods companies alike praise packaging label and artwork workflow management technology.
Investing in artwork approval software may seem like a big commitment. But it may be the cure for what ails your business.
Let’s explore the benefits of artwork approval software.