How Spin Master Makes Packaging Design Child’s Play with Esko Studio
Toronto-based company, Spin Master™, is a rapidly growing major player in the global toy market, with around 1,600 employees in offices around the world.
The Challenge:
With multiple physical mockups and lengthy review processes, Spin Master struggled to get innovative toy packaging produced quickly.
The Solution:
Spin Master wanted to envision the whole package without physical mockups and Esko’s Studio enabled them to do that online.
The Benefits:
Using Studio, Spin Master experienced up to 35% savings in both time and costs, making their review and approval process faster and easier.
Case Study Summary
Toronto-based company, Spin Master™, is a rapidly growing major player in the global toy market, with around 1,600 employees in offices around the world. Spin Master has an impressive range of products, from classics such as Meccano® and Etch A Sketch, to one of the most advanced dolls ever, the award winning Luvabella™, which provides hundreds of lifelike expressions and interactive responses.
Packaging plays a vital role in marketing and sales in the Toys and Gaming industry; possibly even more than in other industries. The packaging must appeal to both adults and children alike, quickly inform customers what the toy is and does, and ‘sell’ its value in just a short glance. At Spin Master, that challenge falls to George Olarte, Visual Brand Design Manager, Spin Master and his team.
Significant savings in both time and cost.
Moving from physical mockup reviews to online electronic reviews makes the whole process much easier.
Studio shortens artwork review and approval cycles, making communication of packaging designs easy.
Highly realistic online can also be used as pack shots for retail and marketing purposes.
