Newell Brands and MediaBeacon: Symbiotic DAM Integrations at Their Best
Newell Brands adopted MediaBeacon as their DAM solution in 2015, and positive outcomes followed.
The Challenge:
Asset centralization from disparate sources.
The Solution:
Newell Brands adopted MediaBeacon as their DAM solution.
The Benefits:
Employees are able to find ready-to-use assets quickly.
Case Study Summary
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid®, Sharpie®, Graco®, Dymo®, Coleman®, Oster®, Yankee Candle® and more.
Newell Brands adopted MediaBeacon as their DAM solution in 2015, and positive outcomes followed. Internally referred to as DASH, which stands for Digital Asset Storage House, MediaBeacon has been user-friendly and easy to use according to Newell Brands’ employees. With MediaBeacon’s intuitive interface and advanced search options, employees are able to find ready-to-use assets quickly.
- With MediaBeacon’s intuitive interface and advanced search options, employees are able to find ready-to-use assets quickly.
- MediaBeacon integrates seamlessly with several software solutions utilized by Newell Brands.
- Newell can take their finalized files and use them in customer-facing applications.
- Integrations with Product Information Management, Web Publishing, and Content Management System.
