Vandemoortele Optimizes Artwork Approval Cycles with WebCenter
To speed up artwork approval cycles and improve control at the same time, Vandemoortele opted for Esko WebCenter.
Rethinking approval cycles
Handling well over a thousand design changes per year in packaging, Vandemoortele needs to be in perfect control of its artwork, data and workflow at all times.
Due to a number of acquisitions of companies and brands throughout the years and with several hundred people involved in the process, artwork approval cycles proved to be a complex environment.
Vandemoortele was looking to optimize its artwork approval cycles to be able to shorten production lead time and reduce both waste and costs – without compromising the quality of its packaging.
Approval tool for fast decision making
Vandemoortele opted for Esko WebCenter, a unique and powerful web-based platform that administers the preproduction approval cycle for packaging as well as the product life cycle.
Every new or revised piece of packaging at Vandemoortele is now handled through WebCenter. A predefined flow is automatically set up for the project, including tasks and deadlines.
The system automatically notifies the users assigned to the project to ensure tasks are completed in time and nothing is overlooked, such as updates to nutritional or legal texts or design elements that affect technical production requirements.
Ensure efficiency and continuity
The faster approval cycles greatly impact Vandemoortele’s operations. Esko WebCenter allows Vandemoortele to align packaging artwork changes with production cycles, without missing any important deadlines. By ordering at exactly the right moment, Vandemoortele minimizes any under- or overstocking and saves waste and costs.
The increased transparency that WebCenter provides to Vandemoortele also benefits the 450 people using the customized system – including suppliers, such as repro houses and printers. Having all information up to date and available at any given moment makes the workflow much more reliable and predictable.
Being much more flexible in addressing changes and new trends is critical, since more product versions are being created, resulting in shorter run lengths and more frequent design changes.
At the same time, a faster time to market allows Vandemoortele to remain competitive and profitable.