Improve Your Packaging Artwork Management with Integrations 

Imagine a world where your Artwork Management System (AMS) sits at the core of your content ecosystem, acting as the bridge between sources of truth and systems of record.

Systems, such as your PLM, ERP, and PIM, are integrated with your AMS, ensuring a real-time and accurate flow of data and eliminating the need for manual content duplication.

All of this has resulted in significant operational efficiencies, leading to shorter turnaround times.

Additionally, your content is synchronized across both digital and physical shelves, ensuring consistency across your product offerings.

Did you picture it? We did.

An AMS can be the heart of your partner ecosystem. The integration of your AMS to your data lake or reporting tool will give the ability to make informed decisions on process improvement and will facilitate vendor performance management.

Let’s address how you can get to this future state with the power of Integrations and Esko’s AMS, WebCenter.

Teams often use multiple, disconnected systems in the performance of their work.

They’re probably working with manual processes that fail to deliver the efficiency, accuracy, and synchronization required for successful artwork management.

When using disparate systems, artwork management quickly becomes a complex, fragmented process. This results in delays in artwork approvals, adding unnecessary pressure on already tight timelines.

Clearly, these challenges need to be overcome.

Principles of change management can help brands do just that. By integrating an Artwork Management System (AMS) with the platforms already in use, the resulting change is not nearly as momentous as it may seem. In fact, it is rather efficient.

This is because the integration doesn’t require starting from scratch.

Your data already exists within tools like Product Lifecycle Management (PLM), Product Information Management (PIM), and Digital Asset Management (DAM) systems.

You just have to route it seamlessly among all your tools. Integrations give you the ability to do so.

How does integration in artwork management work?

Integration connects your AMS with enterprise platforms such as RIM, PLM, PIM, DAM, Content Management Systems (CMS), and more.

These systems are designed to handle various aspects of packaging, product data, and supply chain processes.

By integrating them with an AMS, brands are able to synchronize artwork-related data across departments and external partners in real-time, eliminating the need for manual data entry.

A G2 Review recently addressed this issue, noting, “We integrate with our PLM system for standard data and streamlined data flow. Art projects belong to bigger PLM-based projects and share data.”

This minimizes inefficiency and significantly reduces the likelihood of errors. Overall, integrations help automate workflows, save time and costs, and improve quality.

Integrations are not a “one-size-fits-all” model. Different options offer flexibility to meet a wide variety of requirements.

For example, Esko’s cloud service, iPaaS, seamlessly connects multiple applications. It helps build and deploy integrations faster and easier using pre-built connectors or new connectors as needed.

iPaaS reduces integration build and deployment time and costs. It connects data and content across systems and syncs it all according to your needs. With iPaaS, your data is always encrypted and secure.

With Esko’s API toolkit, brands are able to build integrations internally to fit their specific needs.

The API toolkit has been in use for many years and is a dependable, scalable solution that can be used by brands and is supported by Esko. API documentation is also available.

WebCenter is a packaging and artwork management solution that allows you to control the quality and accuracy of packaging and label assets from a single source throughout the lifecycle of the artwork creation and distribution.

With Esko’s integration capabilities, users can connect WebCenter seamlessly with multiple systems, including PLM, DAM, CMS, enterprise resource planning (ERP), and customer relationship management (CRM), ensuring continuity of workflows with minimal disruption.

Additionally, brands can connect their tools with premedia systems for enhanced data sharing. With integrations, brands can capture data that was historically stored externally, allowing them to follow their own approval workflow.

For pharma companies, integrations connect to regulatory information management (RIM) systems, which allows for easier information sharing with regulatory bodies.

Additional benefits of integrating WebCenter with existing enterprise platforms include:

• Reduced costs
• Enhanced security
• Improved data quality
• Easy scalability
• Time savings ion.

In a G2 Review, customers of Cerm, a management information system (MIS) for packaging and labels, applauded WebCenter as an outstanding, comprehensive solution, stating, “Cerm customers can approve files through WebCenter thanks to the integration with Automation Engine.”

Overall, integrations reduce turnaround time and enhance collaboration by integrating external partners directly into workflows. Esko helps brands transition from old systems to new ones without losing data or disrupting projects.

As another G2 Review disclosed, “We now have all of our packaging graphics files in one location, tagged with attributes, and easily searchable. The workflows are infinitely customizable, accommodating all of our potential packaging creation or revision scenarios. We’ve been able to integrate WebCenter with other systems, automating workflows in those systems based on milestones in WebCenter.”

Integrations enable seamless connectivity among various systems, ensuring that data flows efficiently and accurately across platforms. This connectivity is essential for achieving higher levels of digitalization, as it allows for automation, optimization, and artificial intelligence-driven processes.

To learn how Esko integrations will benefit your brand, contact us today.