What Is Color Management?
Color management refers to the process of controlling and maintaining consistent colors in various stages of design, production, and printing to ensure accurate and reproducible results. Learn how to achieve perfect color reproduction consistently in every print job and across various locations.
Overcome the Challenges of Color Management
Manual Processes
Manual steps and disconnected processes mean that, despite the best efforts of brands and their suppliers, there is no clear and guaranteed picture of how color is produced and delivered to the shelf.
Color Inconsistencies
Color inconsistencies occur without one consistent, repeatable process accessible to brands, suppliers, and any other stakeholders involved.
Lack of Visibility
Without a digital solution to track the color process, mistakes are likely to be made, and may not always be caught.
Shorter Packaging Runs
Demand for shorter packaging production runs for targeted campaigns and product variations are increasing. Meeting these challenges can be time consuming and costly.
Spot Colors
Printing jobs become more complex as more spot colors are added, requiring added inks, films, and more runs per print.
Brand Color Reproduction
Ensuring uniform color across different printing processes, and therefore maintaining brand integrity, can be very hard to accomplish.